Bobcat Company

In 2023, Doosan Industrial Vehicle America Corporation went through a big brand change and joined the prestigious Bobcat Company. And with it came a major transformation of the way we look at the material handling industry today.

During this time of transformation, I played a critical role as the forklift product group and brand transitioned to its new home. This included brand strategy collaboration, social media strategy construction and execution, tradeshow and announcement enactment, and photoshoot management from strategy to execution and post-editing.

This also evolved to include key project management and execution. Some of these projects include Sprout Social automated reporting, YouTube reconstruction and strategy evolution, and OpenAI enterprise integration.